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Orchestration of Effectuation
Thomas Blekman & Rosemarie Konijnenburg
For several years now, Thomas has been working to bring effectual entrepreneurship to the corporate world. In the process, he has built his own toolbox on the topic. I commend his efforts and am happy to learn from him. – Prof. dr. Saras Sarasvathy, Isadore Horween Research Associate Professor and founder of the Effectuation theory, University of Virginia
In this book you will fi nd thought provoking ideas for corporate enterprises to capture the maximum value of innovation in growth, jobs and shareholder value. – Doug Berger, Managing Director, innovate, publisher The Innovators ezine
This is a must-read for unleashing the unused entrepreneurial potential within Multinationals! – Gerard van der Krogt, Managing Director at Unilever Food Solutions
Among the many merits of this book is an unparalleled wealth of tools and insights for continued development of enterprising behavior within 3M. – Rob Schokker, hr Director at 3M BeNeLux
Specimen (3.33 MB PDF)