Introducing the Effectuation principles
“You shouldn’t judge a book by its cover, but my only problem with this book is its title – I disliked the word “effectuation” so much that I refused to read it for some time, even though I’d been given a copy by Thomas Blekman himself when he was acting as a very helpful mentor at the February 2012 London Lean Startup Machine.
When I finally read it, I was intrigued and impressed. Blekman builds on work by Saras D. Sarasvathy, which might be summarised as “five habits of highly effective entrepreneurs”, and applies these to corporate management. Used as a system, these habits comprise a reactive and adaptive approach to getting things done which he contrasts with what he calls the causal approach of corporate projects driven by big plans. I’m not too sure about “the causal approach” as nomenclature, either, but mentally translating it into “waterfall management” worked well for me, and I found the contrast persuasive and the five principles of effectuation themselves to be empowering and inspiring.” Francis Norton.