The start-up discipline made suitable for established companies



It’s a lot like dancing

We have a lot of tools that can be used to guide a team to new product or service developments. However, with each project we must decide which tools are most suitable for getting a particular job done.

Because of the specific tools required for each individual job, we are sure to work efficiently and only develop innovations that add value to your organization and clients. Incorporating this mindset at the starting point ensures a safe and pleasant journey because all effectuators throughout the process share the same framework and mindset.

Each canvas and model we incorporate throughout the journey can be compared with different steps in dancing: you use the ones that allow you to move elegantly and successfully throughout the duration of the song. Rather than sticking to a rigid pattern, freedom to improvise based on the tone and tempo of the song is what does the trick. All tooling is scientific and practical.