Effectuation in Action

At De Beukelaar Groep we have build a body of knowledge upon the Effectuation principles. We offer multiple services to unleash the entrepreneurial potential within established companies. We love what we do and have developed it to a level of expertise that even companies such as 3M trust us with their talents.

FOR INQUIRIES ON OUR SERVICES PLEASE CALL +31 88 66 44 401

ALSO FEEL FREE TO SEND US AN E-MAIL

‘The basis of our past successes does not guarantee future success. We increasingly need business developers who take market changes as their point of departure and then devise new business models to match these.’

- Rob Schokker, General Manager Human Resources 3M Germany -

We would love to unleash your hidden entrepreneurial potential too!

As a manager your benefits will be:
- increasing people engagement;
- alignment of contributions to the strategy;
- growing the ability to develop competitive advantages;
- while coping with market unpredictability and volatility.

As an entrepreneur your benefits will be:

- develop a story no customer can withstand
- grow your revenue with new business
- find the courage to actually start if you are still doubtful
- have fun while doing it even though it scares the hell out of you.

We have a background in leadership and executive development and now also offer you a state of the art body of knowledge that enables us to effectively unleash the entrepreneurial potential within your organization or just simply for yourself in a guided manner. We offer two programs: entrepreneur in 100days and entrepreneur in 100 days. We will teach you(r talents) how to think, decide and act as expert entrepreneurs enabling you and or them to build and grow competitive advantages in an ambiguous world.

Why embark with us?

We believe that the development of entrepreneurial capabilities is crucial for any company big or small to stay ahead of the competition and will enable talents to improve their odds when trying to develop new business opportunities.

Coming from a corporate background, Thomas Blekman for instance, started his journey to figure out how established companies could become more effective and efficient in innovation. The journey took him 10 years to get to his current expert status. He himself is an entrepreneur too. And so are most of his colleagues that will guide you. Entrepreneurs for the entrepreneurial!

FOR INQUIRIES ON OUR SERVICES PLEASE CALL +31 88 66 44 401
ALSO FEEL FREE TO SEND US AN E-MAIL

Nowadays Thomas, one of our senior managing partners at De Beukelaar Groep, is a renowned international speaker, as well as
an appreciated facilitator and trusted adviser to many. And lso founder of this website. Luckily for him he is not alone. His network allows him to match up with the biggest in the industry and still keep it uncles and personal.

Thomas Blekman delivers introductory workshops, keynotes and programs to get to a wide range of outcomes:

• Getting the entrepreneurial mindset and culture right
• Aligning ambitions and initiatives to the overarching strategy and company’s purpose
• Growing the engagement of employees and unleashing their hidden potential
• Developing new high valued growth initiatives and business models

All activities are focused on:

“Outrunning your competition with quick, small steps, starting from your birds in hand and by co-creating crazy quilts to deliver on your promise!”

During his quest Thomas has discovered multiple models, methodologies and groundbreaking academic research such as Effectuation theory coined by Prof.dr. Saras Sarasvathy. It was Saras’ work that catapulted Thomas to his solutions and current body of knowledge, Corporate Effectuation.

During his experimental work at De Beukelaar Group, where he is now a senior managing partner and at the RSM Erasmus University, where Thomas is now a part time clinical Professor, Thomas discovered an order in which the different models and techniques are applied best.

“It will be a while before I stop talking about the workshop, and I will never think the same way again!” – Maria-Niki Mylonakou, PhD –

“A great experience and one of our best off-sites ever.” – Edward Overzee Gallas, ABN AMRO -

“His ability to move effortlessly back and forth between academia and practice make him a great asset for RSM.” – Pursey Heugens, RSM Erasmus University –

Examples of De Beukelaar Groep clients:
3M, Rabobank, Dupont, General Mills, Gazelle Colleges Group, PostNL, Aon, Amgen, Roche, Samsung, ABN Amro, RWE.